who are the stakeholders of easyjet

It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) These cookies track visitors across websites and collect information to provide customized ads. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Answer (1 of 4): A number of these stakeholders can be Identified. Geneva was EasyJet's first new base outside the United Kingdom. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Stakeholder Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Marketing Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. A stakeholder is someone who holds and interest in the company. She added that the A321neos would help to cut costs by 9 per cent. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Good Essays. Weaknesses. Case Study easyJets $500 Million Gamble According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Stakeholders can affect or be affected by the organization s actions objectives and policies. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: But opting out of some of these cookies may affect your browsing experience. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. grand wailea pool menu; under armour ignite slides waterproof. Alternatively, customers can book accommodation separately at the EasyJetHotels website. [94], EasyJet has a reward miles sharing agreement with Emirates. This gives a load factor of 92.6%. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Stakeholders of easyjet Free Essays 2022-11-05. London Gatwick Airport. However their expectations are plenty. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . London Gatwick Airport EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. 10. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. 3.1 Price 4 The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Easyjet Plc. The organisation mainly expands through acquisitions 4. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Practical Legal Skills R. Hyams, S. Campbell. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. [10][27], In 2002, the airline opened its base at Gatwick Airport. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Which stakeholders are critical to the business? British Airways London Gatwick Airport [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. EasyJet has increased the amount of modern aircraft to 3.1.4 Payment period 5 [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Stakeholder analysis Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. The perceived quality refers to; A customer opinion of a product value to him or her. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. In September 2018, he suggested there should be a law to favour more women pilots in the industry. I/ Easy Jet : General Overview 2. The Holidays business segment sells holiday packages. . EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. In addition, Marketing Analysis of easyJet Easyjet Case Study. easyJet A business is found to be polluting a local river. This method is incorporated into a strategy map that will form the basis for the development of a . [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. This cookie is set by GDPR Cookie Consent plugin. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. 5. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Lorem ipsum dolor sit amet, consectetur. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Easyjet is a low-cost airline with headquarters in Londons Luton Airport. Easyjet. Low-cost carrier Conclusion 13 Originally . Return on capital, Premium To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. Thu 28 May 2020 04.59 EDT. 2.2.4. Government grants permission to purchase new Aircrafts. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. We are a low-cost European point-to-point airline. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. [53] It also announced its first annual loss during the 25 year history of the company. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Customers - they would want cheap flights that are comfortable and safe. Low-cost carrier Some 2,208 customers had their . Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. The series, while not always portraying the airline in a positive light, did much to promote it during this time. Figure 1: EasyJet stakeholder map. London Gatwick Airport In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Introduction Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Trade union These cookies ensure basic functionalities and security features of the website, anonymously. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Development and justification of an Easy Jet strategy map. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . This website uses cookies to improve your experience while you navigate through the website. References 16 External Impacts 5 3.7.1 Management 11 EasyJets Business Model Analysis easyJet Employment EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Necessary cookies are absolutely essential for the website to function properly. Easyjet stakeholders. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. What are various methods available for deploying a Windows application? Explore the key stakeholders of EasyJet and map in terms of their power and interest.